What do you do when you have access to all the personal information of hundreds of millions of people on the Internet, and you go by the name of 'Facebook'? Well, you develop an app that tries to put TrueCaller out of business! That's exactly what the rumours on the social media are hinting at. World's largest and currently unbeatable social network is trying to create a dialer application that will mimic the functionality offered by TrueCaller. The app will intend to put an end to anonymous phone calls.
TrueCaller, the app that currently offers this feature has a database of millions of people around the world, which it's collected through its app available on various platforms. Whenever the app senses an incoming call, it quickly looks up its massive database for the information associated with the phone number. The information is then presented on the screen of the phone receiver so that the receiver knows who's calling even if the phone's made from an unknown number.
Facebook already has a ton of information about almost everyone on the planet and with access to people's phone numbers, it can look up all of the required information to uniquely identify any caller. If the number is in the list of commonly blocked phone numbers, the app will automatically block that number. Facebook is also likely to use the call data to personalise advertisements shown to you and for its own marketing, research analysis.
The app is likely to be called 'Phone'; which ain't a very attractive name for the app. The screenshot leaked by AndroidPolice shows [FB-ONLY] tag along with the name which hints that the app got accidentally leaked from FB's intranet. Hitting on 'Install or Update' led to 404 error page. It's not clear when will FB release this app. Do you think it will be a TrueCaller killer?
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