Facebook has established its first office in Israel, an office anchored so far by a data analytics company recently bought by the world's largest social networking site. Facebook today confirmed that in an attempt to make internet access more convenient, it has acquired Tel Aviv-based Israely startup Onavo, deals of which still haven't been disclosed- but the expected figures should range anywhere from $100 to $200 million. Around 30 Onavo employees shall be sweating it out for Facebook and will work in the company's new Israely office (which as of now remains Onavo's still).
Founded in 2010, Onavo develops iOS and Android apps that compress data as and when downloaded, thus optimizing the device and app performance and bettering battery life. The startup even offers an analytics tool that lets Android and iOS users track the data consumed by individual applications installed in their phones, though this service is now offered by all the latest OS versions.
This acquisition follows a logic. Facebook has been planning to grow its mobile business for a while now, and that would mean making the platform much more usable on mobile devices. Now with Onavo's technology, which simply targets smartphones, Facebook can now optimize their content on mobiles. Company’s co-founders, Guy Rosen (CEO) and Roi Tiger (CTO) cite Facebook's Internet.org initiative to make internet access easier- "Today, we’re eager to take the next step and make an even bigger impact by supporting Facebook’s mission to connect the world."
Founded in 2010, Onavo develops iOS and Android apps that compress data as and when downloaded, thus optimizing the device and app performance and bettering battery life. The startup even offers an analytics tool that lets Android and iOS users track the data consumed by individual applications installed in their phones, though this service is now offered by all the latest OS versions.
This acquisition follows a logic. Facebook has been planning to grow its mobile business for a while now, and that would mean making the platform much more usable on mobile devices. Now with Onavo's technology, which simply targets smartphones, Facebook can now optimize their content on mobiles. Company’s co-founders, Guy Rosen (CEO) and Roi Tiger (CTO) cite Facebook's Internet.org initiative to make internet access easier- "Today, we’re eager to take the next step and make an even bigger impact by supporting Facebook’s mission to connect the world."
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