Before we begin, we would like to clarify this is not a new product from the Cupertino giant, but a one off piece Leica camera designed by Jonathan Ive for a charity auction. Apple’s Senior VP of Design, Jonathan Ive, who recently got the limelight for the colourful iOS 7 and the plastic iPhone 5C has teamed up with industrial designer Marc Newson to create the special edition of the Leica M camera for RED Charity auction to be held on 23 November in New York.
Once you look at the body, you would notice that it is made out of anodised aluminium. This casing has got thousands of perforations to give it a rugged yet retro feel. In order to develop the camera, fifty five engineers worked for over 735 hours. During this journey of nearly 85 days, over 550 test models were made from a thousand prototype parts. Considering the amount of hard work that has gone into making this camera, its makers are hoping to get bids of up to $750,000 (approx 4,64,17,485 INR).
If someone does win the auction, here is what he/she can expect in terms of functionality. The camera has 50mm f/2 lens along with a 24 megapixel full frame CMOS sensor. The losing bidders may not get disappointed because if they like, they can settle for a standard $7,000 Leica which has the same technical specifications as the special edition. The auction is being organised by U2’s leading vocalist Bono and will also feature other products like a grand piano, gold Apple earbuds and a cosmonaut suit. All proceeds from this charity will go to Global Fund to help them fight life threatening diseases like AIDS, Tuberculosis and Malaria.
Once you look at the body, you would notice that it is made out of anodised aluminium. This casing has got thousands of perforations to give it a rugged yet retro feel. In order to develop the camera, fifty five engineers worked for over 735 hours. During this journey of nearly 85 days, over 550 test models were made from a thousand prototype parts. Considering the amount of hard work that has gone into making this camera, its makers are hoping to get bids of up to $750,000 (approx 4,64,17,485 INR).
If someone does win the auction, here is what he/she can expect in terms of functionality. The camera has 50mm f/2 lens along with a 24 megapixel full frame CMOS sensor. The losing bidders may not get disappointed because if they like, they can settle for a standard $7,000 Leica which has the same technical specifications as the special edition. The auction is being organised by U2’s leading vocalist Bono and will also feature other products like a grand piano, gold Apple earbuds and a cosmonaut suit. All proceeds from this charity will go to Global Fund to help them fight life threatening diseases like AIDS, Tuberculosis and Malaria.
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