Website owners, take note! Google's new search algorithm now called 'Hummingbird' has been launched. Being the first major upgrade in the last three years, Google has now shared that the algorithm has been put to use since last one month has affected around 90% of Google's search results. So, how does this matter to online website owners? Well, the ramifications of this Google search algo update are going to be huge. In fact, this has been the biggest overhaul that the search results will see after the Caffeine update that hit three years back. According to Amit Singhal, a search expert and a senior vice president at Google, the traffic that the websites attract will also witness a major impact.
Google's Hummingbird represents the most dramatic alteration to Google's search engine and we now know that it is going to be especially useful for longer and more complex queries. Google pressed on the point that a new algorithm is important as users expect more natural and conversational interactions with a search engine - for example, using their voice to speak requests into mobile phones, smart watches and other wearable technology - that Google is slowly and steadily venturing into. This update came to light at an intimate press event at the Silicon Valley garage where founders Sergei Brin and Larry Page worked on the launch of the search engine. At the event, the search giant also announced an updated search app onApple's iOS, as well as a more visible presence for voice search on its home page.
Launched on the very auspicious day of its birth i.e. September 27, Hummingbird is focused more on ranking information based on a more intelligent understanding of search requests, unlike its predecessor, Caffeine, which was targeted at better indexing of websites. "We just changed Google's engines mid-flight - again. Hummingbird is primarily aimed at giving Google's search engine a better grasp at understanding concepts instead of mere words," shared Mr. Singhal. So, now you can expect that Google Search is more capable of understanding concepts and the relationships between them rather than simply words, which leads to more fluid interactions. In that sense, it is an extension of Google's "Knowledge Graph" concept introduced last year aimed at making interactions more human.
In one example, shown at the presentation, a Google executive showed off a voice search through her mobile phone, asking for pictures of the Eiffel Tower. After the pictures appeared, she then asked how tall it was. After Google correctly spoke back the correct answer, she then asked "show me pictures of the construction" - at which point a list of images appeared.
Google's changes to its search engine results haven't triggered widespread complaints from other websites so far, suggesting that the revisions haven't resulted in a radical reshuffling in how websites rank in the recommendations. But most of us can't forget the outcry that the "Caffeine update" had generated as it has sought to weed out websites that tried to trick Google's search engine into believing their content was related to common search requests. After Caffeine had entered, hundreds of websites that consistently landed up on top of Google's search results had been pushed back to the back pages or removed completely. A lot of website owners were left aghast.
If you are think abouting the Panda or Penguin updates that were launched over the last few years - know that, they were just minor changes and not an entire replacement of the whole. With Hummingbird, you are looking at the most significant and complete change. Another example for the new update, can be demonstrated by a search for “acid reflux prescription” that used to list a lot of drugs, which might not be necessarily be the best way to treat the disease. Now, Google says results have information about treatment in general, including whether you even need drugs.
Therefore, if you are running a website or even you're a Googler, let us know what are your reactions to the Humming of this bird in comments below.
Google's Hummingbird represents the most dramatic alteration to Google's search engine and we now know that it is going to be especially useful for longer and more complex queries. Google pressed on the point that a new algorithm is important as users expect more natural and conversational interactions with a search engine - for example, using their voice to speak requests into mobile phones, smart watches and other wearable technology - that Google is slowly and steadily venturing into. This update came to light at an intimate press event at the Silicon Valley garage where founders Sergei Brin and Larry Page worked on the launch of the search engine. At the event, the search giant also announced an updated search app onApple's iOS, as well as a more visible presence for voice search on its home page.
Launched on the very auspicious day of its birth i.e. September 27, Hummingbird is focused more on ranking information based on a more intelligent understanding of search requests, unlike its predecessor, Caffeine, which was targeted at better indexing of websites. "We just changed Google's engines mid-flight - again. Hummingbird is primarily aimed at giving Google's search engine a better grasp at understanding concepts instead of mere words," shared Mr. Singhal. So, now you can expect that Google Search is more capable of understanding concepts and the relationships between them rather than simply words, which leads to more fluid interactions. In that sense, it is an extension of Google's "Knowledge Graph" concept introduced last year aimed at making interactions more human.
Google's changes to its search engine results haven't triggered widespread complaints from other websites so far, suggesting that the revisions haven't resulted in a radical reshuffling in how websites rank in the recommendations. But most of us can't forget the outcry that the "Caffeine update" had generated as it has sought to weed out websites that tried to trick Google's search engine into believing their content was related to common search requests. After Caffeine had entered, hundreds of websites that consistently landed up on top of Google's search results had been pushed back to the back pages or removed completely. A lot of website owners were left aghast.
If you are think abouting the Panda or Penguin updates that were launched over the last few years - know that, they were just minor changes and not an entire replacement of the whole. With Hummingbird, you are looking at the most significant and complete change. Another example for the new update, can be demonstrated by a search for “acid reflux prescription” that used to list a lot of drugs, which might not be necessarily be the best way to treat the disease. Now, Google says results have information about treatment in general, including whether you even need drugs.
Therefore, if you are running a website or even you're a Googler, let us know what are your reactions to the Humming of this bird in comments below.
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