Search-giant Google has initiated rolling out its newly revamped homepage and logo, following the furbishing of Yahoo logo and Microsoft Bing search utility. The new logo is flattened and reshaped slight, while the menu bar has paved way for lesser span of links on the topmost right side. To reveal other products - such as Google Drive storage, YouTube videos or the Android app Play Store - visitors to the firm's search page must now click on the App grid (the icon made up of small squares). A Google spokesperson hinted at similar changes gradually effecting across its products.
The insidesearch blog added that Google intends to streamline users' experience of its services so as to avoid unnecessary distractions. This is the first change in Google logo since 2010, and not all online users shall be seeing the redesign LIVE as of yet. To reveal other products - such as Google Drive storage, YouTube videos or the Android app Play Store - visitors to the firm's search page must now click on an icon made up of small squares. "I do think that there is a move to try to make Google+ more central to everything its users do," said Carolina Milanesi from the tech advisors Gartner. "It might be the case that it is not obvious to some people that they need to click on the box to reveal the firm's other services."
The insidesearch blog added that Google intends to streamline users' experience of its services so as to avoid unnecessary distractions. This is the first change in Google logo since 2010, and not all online users shall be seeing the redesign LIVE as of yet. To reveal other products - such as Google Drive storage, YouTube videos or the Android app Play Store - visitors to the firm's search page must now click on an icon made up of small squares. "I do think that there is a move to try to make Google+ more central to everything its users do," said Carolina Milanesi from the tech advisors Gartner. "It might be the case that it is not obvious to some people that they need to click on the box to reveal the firm's other services."
Cutting down the number of links may boost social network Google Plus' activity, suggests an analyst. Sarah Rotman Epps, an analyst at the tech consultancy Forrester, stated that this is a season for tech updates, and no matter what the service, all just want to appear fresh before Christmas fest. And as most of these software companies depend on user loyalty, the changes made are quite subtle so as to not alienate their existing customers.
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